01 / THE ACTION PLANFrom “nice idea”
to “let’s test it.”
A step-by-step blueprint that connects a business concept to a lean launch. Find an audience, shape a first offer, and test interest before spending big.
What goes on your map
Idea → costs → content → revenue
02 / THE BIG PICTURE
Think in branches, not tabs.
Choose a mind map to organize your audience, marketing ideas, startup costs, and income streams into connected branches.
03 / THE LOCAL LENS
Look for opportunity nearby.
Choose a local research map for a checklist of businesses, customer needs, and neighborhood signals to investigate. A starting point for your own research—not live trend data.